OK you Hollywood moguls and wannabes, what does a producer do? What do all of the variants do? Executive Producer, Associate Producer, Managing Producer, Supervising Producer, Co-Executive Producer?? How do they stay out of each other’s way?? How much are they paid, salary and residuals?? Should this be my next career stop??
Category Archives: books
The Internet and Demand Management (Advertising)
My friend Joe Keenan recently sent me an article by Vicki Boykis, “Fix the internet by writing good stuff and being nice to people” from her blog Woman.Legend.Blog.
Today’s internet is mean. It’s hard to pinpoint exactly when everyone online became a jerk, but to me it seems that the tipping point occurred right when making money off content started being worth more than the content itself.
Ms. Boykis devotes a lot of attention to the fate of the internet to be just another platform for grabbing our attention to deliver advertising messages.
Of course, since the election, many people, including myself, have finally internalized that Facebook is a burning dumpster fire of memes and political messages that physically exhaust everyone and cause social anxiety, to the point of directly influencing our political process. But, we’re so wired to check for positive reinforcement that we can’t tear ourselves away.
Which brings me to the saddest thing about these platforms: they are taking all of our input and time, and our thoughts, energy, and content, and using all of that for free to make money. Think about how many times you’ve tweeted. Or written or commented on a Facebook post. Or started a Medium draft. These are all our words, locked in proprietary platforms that controls not only how our message is displayed, but how we write it, and even more worrying, how we think about it.
None of this is new. It is all a predictable extension of the gigantic advertising industry that began its dominance of our culture and our visual landscape in the first decades of the 20th century. It gained strength and penetration into our lives with each communications revolution, radio, TV, now the internet. The internet brings such a granularity of messaging that if you do a few searches in Google for information about Iceland while in Hudson NY you will quickly see advertising pitches for hotels in Iceland appear all around you.
Since we have all grown up in the same corporate fish tank it is hard for us to recognize how complete the reach and scope of the demand management industry is. (Advertising executives referred to their industry with this term back in the 1920s – some economists have continued – see J.K. Galbraith New Industrial State 1978 for example)
Here are a few numbers about global spending on demand management. In 2016 all paid media spending was by region: North America: $202 billion (5.9% of world population), Asia-Pacific: $171 billion (59% world population), Europe: $98 billion (4% of world population) ROW: $90 billion.1 So you can see how intensive the bombardment is here.
This intense focus on demand management is reflected in the amount of retail space there is here compared to other developed countries.
Since 1995, the number of shopping centers in the U.S. has grown by more than 23% and GLA (total gross leasable area) by almost 30%, while the population has grown by less than 14%. Currently there is close to 25 square feet of retail space per capita (roughly 50 square feet, if small shopping centers and independent retailers are added). In contrast, Europe has about 2.5 square feet per capita.
…….The primary and underlying reason for this condition, and why it will continue ad infinitum, is that growth expectations/demands of shareholders, independent owners and Wall Street are higher than the growth of the real economy. And this has been the case for at least the last 25 years2
I point out these facts to suggest that our troubles with advertising on the internet fits into the long-term strategy of capitalists to grab our attention and shove their messages down our throats with ever increasing intensity. This is not new, we are just in a new technically more sophisticated era.
One idea about controlling advertising might be to require the facts and claims mentioned in advertising to in fact be verifiable. We are all intensely upset over our new age on non-fact, counter-fact, alternative-fact politics. Yet, for decades we have allowed advertisers to lie and cheat without bounds in their promotions. An effective enforcement of the Truth in Advertising Law would be a start.But that would require a government controlled by the people not the corporations and rich.
E-Books Flatline; Books (Paper) Return Like Zombies
As the Web was becoming ubiquitous in the early haze of the 21st century the wonders of Google search displaced Altavista and other engines in the search wars. Web wags declared that the age of books, actually all paper-based media, to be over. The Web would quickly provide universal access to all of human knowledge on your computer. This even before the iPhone and Android brought the Internet to our hand and thumbs. Amazon and Apple launched their tablet reading devices, Kindle and iPad. Others followed. The numbers are truly amazing. Over 2 billion tablet computers were sold between 2010 and today. The sale of e-books rose enormously.
On the way to the funeral books proved to be the zombies of the paper media world. Newspapers and magazines have continued to decline. Continue reading
No Place to Hide by Glenn Greenwald – book review
We are within days of the anniversary of the first revelations from Edward Snowden’s archive of NSA documents. The drum beat of new stories emerging from this trove continues even to this moment.1 So, Glenn Greenwald’s book, No Place To Hide: Edward Snowden, the NSA, and the US Surveillance State might be greeted with a yawn, what could be new?
In fact, there is much that is new about how these stories have come to light and a very good overview of what we have learned about what Greenwald calls the US Surveillance State. This is a book in two parts. The first 89 pages read like a cross between a detective thriller and a spy story. There are hand offs of thumb drives at airport boarding gates, virgin computers, cell phones sealed off from the reach of the NSA by removing batteries or stuffed in freezers, meetings with a yet to be identified Snowden by an unsolved Rubik’s cube in hand. Continue reading
- NSA Collecting Millions of Faces from Web Images http://www.nytimes.com/2014/06/01/us/nsa-collecting-millions-of-faces-from-web-images.html accessed 06012014 [↩]
Book Review – The Whisperers – private life in Stalin’s Russia by Orlando Figes
This book by Orlando Figes is exciting, terribly depressing, and cautionary. Based on hundreds of in-depth interviews and thousands of letters, diaries, and government documents, Whisperers1 puts real people in place of the faceless numbers that constitute our usual image of the human costs of Stalinist Russia – the 10 million lost during collectivization, the same or larger number disappeared during the various Terrors and the 20 million or more dead during the Great Patriotic War (aka WWII). For those who do not have much background in Russian and Soviet history Figes provides concise sketches of key political and economic developments covering the entire span of Soviet Russia. You will not feel at a loss during the NEP period nor the ensuing collectivization and the round ups of “kulaks”. This allows you to understand the private lives with a reasonable understanding of the context.
But the real contribution of this book is its discussion of the truly radical efforts by the Communist Party to crush the family as a basic unit of society and replace it with other institutions. The goal is to shape the new Soviet man. The coercive intrusion by the state into every aspect of daily life is comprehensive – it adds new depth to understanding the machinery of a totalitarian state.
- more here on Figes’ website [↩]
US Vacuum Cleaning Our Privacy – the bigger story
There has rightfully been considerable outrage over this week’s revelations that the Federal government has been sucking up information on virtually every aspect of our lives, email, telephones calls, pictures, credit card and banking transactions, and so on. Unfortunately almost all of this discussion is taking place without a useful sense of the scope, scale, and trajectory of the government’s war on terror. Continue reading
John le Carré on Bush’s Iraq War – The United States of America Has Gone Mad
John le Carré, author of many beloved spy novels, e.g., Tinker Tailor, Soldier, Spy, wrote this piece critiquing the then upcoming War on Iraq in January 2003. Besides pointing out the very strong connections between big oil and the Bushes, many other elements of the critique continue to be applicable to current American foreign policy.
Here it is reproduced in its entirety: Continue reading
Russia in Private by Richard Yatzeck
Russia today seems very far from the country I grew up with as an international ogre on the TV news, the Soviet Union or USSR. After all, the Wall fell in 1989, already 23 years ago. The Soviet Union
dissolved in 1991, 21 years ago. It is mostly in the memories of those over 40 years old that crossing behind the Iron Curtain was an exotic, even inexplicable adventure.
In the spring of 1971 I left my high school teaching job several weeks early to join the second Lawrence University Slavic Trip. This three month long camping trip through the Soviet Union, Romania, Bulgaria, Turkey, and Yugoslavia (I left to go to graduate school at Cornell before the trip concluded in Hungary and Czechoslovakia) has stood as a formative event in my life. For the first time I was outside of the US and definitively in foreign cultures.
Now we have Russia in Private (Amazon link) by Richard Yatzeck. Professor Yatzeck suffered through my presence in his Russian literature courses at Lawrence University for four years. More importantly here he also participated in 9 visits between 1961 and 1997. He calculates that cumulatively he has spent three years in the Soviet Union then Russia.
The structure of the book is loosely chronological from his 1961-62 years of study at Moscow State University (the Harvard of Russia) through camping trips with undergraduates to a final stint at semesters abroad in 1997 in Krasnodar. The central content is really the particular world views of Russians in their public and private lives.
Since there is more continuity in human affairs than not, this book is an excellent introduction to some of the driving elements in the current Russia. It is not a psycho-sociological academic exercise. Whatever didactic goals there might be, the book moves forward with many well told anecdotes and observations of the personal and the private as well as the day-to-day.
One of the treats of Yatzeck’s book for me is the opportunity to revisit George Smalley. George was passionate, sometimes about matters that seemed a bit mysterious to a college-age student. He worked phenomenally hard. He demanded hard work in return and it was difficult not to reciprocate. His language teaching methodology, based in Prague school linguistics (think Russian linguist Nikolay Trubetskoy and the Russian-born American linguist Roman Jakobson), was a miracle of clarity and power. Above all George was a wild and crazy guy.
Who else would invite you in for your private tutorials in Russian with cigarettes burning in both hands, wave you to your seat across from the over flowing ash trays and announce, “You have parachuted into Karaganda. You’ve been arrested and are now being interrogated by the local police.”
Dick Yatzeck’s book inspired a flood of memories and comments from me. The 6,000 word letter I tapped out is available for download here (PDF).
Lands’ End – deceptive advertising
Made In The USA – Sham
This catalog showed up last week. Wow, I thought. Lands’ End is offering a whole bunch of US manufactured clothing. This should be interesting.
After turning the cover, there were two more pages of puff about the wonder’s of “Made in the USA”. A two page spread followed of a sweat shirt and two more pages of gym ware – “Made in the USA”.
Then, for the next 60 pages (excepting one page in them middle of “Made in the USA” wool socks) not another US manufactured item appears. Every page included the word “Imported”. Undoubtedly the good durable clothing I expect from Lands’ End, but NOT “Made in the USA”.
Cod: a biography of the fish that changed the world by Mark Kurlansky
This wonderful little book (283 pages including 40 pages of recipes) by Mark Kurlansky is a great introduction to viewing history through a different kind of lens. We are all to used to history as told from the point of view of great men (almost always me) and nation states. Codis about the fish, fishing, processed food, ecology, trade, slavery, rum, fishing technologies, food around the whole of the Atlantic and beyond and more. It is a wonderful example of regional history.
How did the “sacred cod” sculpture end up hanging from the ceiling of the Massachusetts State House? Or, how did salted cod come to be such a prominent part of the cuisines of Spain, Portugal, France and other countries? How did it come that European fishermen competed for access to cod fisheries along the coast of New England and Canada well before the Pilgrims ever arrived? Where did cod fit into the slave trade that brought millions of Africans to the Caribbean, and North and South America? How did cod come to be almost fished out of existence in the 20th century?
This book answers these questions and more.
Title: Cod: a biography of the fish that changed the world
Author: Mark Kurlansky
Publisher: Penguin Books, 1997
Reviewer: Mark Orton